Videos appeal to us because we’re a visual species, and we’re also increasingly short on time (with attention spans to match). Recent reports show that viewers spend one billion hours on YouTube daily - more than Netflix and Facebook Video combined. Most importantly, YouTube is where your audience spends a huge amount of time online. As they’re part of the Google family, videos uploaded to YouTube can also pack a mighty SEO punch. YouTube, where most vloggers host their content, is the second largest social network and the second most visited website on the internet after Google. It might surprise you that the top YouTube earner over the last year wasn’t a celebrity or fashion guru, it was a 9-year-old kid. No longer constrained by the static images and text of the humble blog, vloggers of all kinds are changing the face of internet marketing. There’s no denying that vlogging is one of the hottest online trends right now.
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